Notting Hill, London
Commercial architecture & design
We had previously worked for these clients on a small arts bar and music venue in Porchester Road, called Cherry Jam. Following its success, the brief for this project was to create a new music venue and club to replace the original Subterania club, built under the Westway in London in the mid 1980s.
Working with a restricted budget, we stripped the venue back to the bare essentials, reorganising and reconfiguring the space. The concept was that the venue would be brand-less, ready to be themed for a particular event or requirement with the use of projected light.
Robust materials such as galvanised steel, painted plaster and resin floor finishes, new technologies and minimal lighting gave the space a new and raw graphic lease of life, and the project illustrates how a significant transformation can be executed at reasonable cost.